| 000 | 00620nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | 102846 | ||
| 008 | 200505s9999 xx 000 0 und d | ||
| 020 | _a978-0-13-702386-8 | ||
| 040 |
_aEC-QuPUC _bspa |
||
| 082 | 0 | 4 | _a658.8/K243g/2011 |
| 100 | 1 | _aKeegan, Warren J.. | |
| 245 | 0 | _aGlobal marketing / Warren J. Keegan ; Mark C. Green | |
| 250 | _a6a. Ed. | ||
| 260 |
_aUpper Saddle River, Estados Unidos _bPrentice Hall _c2011 |
||
| 300 |
_axxxiv, 587 p. _b _c28 cm.*il. |
||
| 504 | _aIncluye bibliografía | ||
| 650 | 4 | _aCOMERCIO EXTERIOR | |
| 650 | 4 | _aMERCADOTECNIA | |
| 700 | 1 | _aGreen, Mark C. | |
| 999 |
_c80995 _d80995 |
||
| 942 | 0 | 0 | _00 |