| 000 | 00874nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | 110531 | ||
| 005 | 20230711142442.0 | ||
| 008 | 200505s2012 mx a f 001 0 spa d | ||
| 020 | _a9786073212458 | ||
| 040 |
_aEC-QuPUC _bspa _erda |
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| 082 | 0 | 4 |
_a658.8 _bK848d _b2012 |
| 100 |
_aKotler, Philip, _969004 |
||
| 245 | 1 | 0 |
_aDirección de marketing / _cPhilip Kotler, Kevin Lane Keller |
| 250 | _a14a. ed. | ||
| 260 |
_aMéxico, D.F. : _bPearson Educación, _c2012 |
||
| 300 |
_axxii, [783] p. : _bil. ; _c27 cm. |
||
| 490 | 0 | _aAlways Learning | |
| 504 | _aBibliografía y sitios web: p. [672-743] | ||
| 650 | 7 |
_aMercadeo _959266 |
|
| 650 | 7 |
_aToma de decisiones _964865 |
|
| 650 | 7 |
_aAdministración de empresas _944184 |
|
| 700 |
_aKeller, Kevin Lane, _969009 _d1956- |
||
| 856 | _uhttps://puce.odilo.us/info/direccion-de-marketing-03133216 | ||
| 942 |
_cBK _00 |
||
| 999 |
_c81014 _d81014 |
||