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|---|---|---|---|
| 001 | 132011 | ||
| 005 | 20230711142442.0 | ||
| 008 | 200505s2016 mx a f 001 0 spa d | ||
| 020 | _a9786073237000 | ||
| 040 |
_aEC-QuPUC _bspa _erda |
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| 082 | 0 | 4 |
_a658.8 _bK848d _b2016 |
| 100 |
_aKotler, Philip, _969004 |
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| 245 | 1 | 0 |
_aDirección de marketing / _cPhilip Kotler, Kevin Lane Keller |
| 250 | _a15a. ed. | ||
| 260 |
_aMéxico, D.F. : _bPearson Educación, _c2016 |
||
| 300 |
_axxii, [810] p. : _bil. ; _c27 cm. |
||
| 490 | 0 | _aAlways Learning | |
| 504 | _aBibliografía y sitios web: p. [707-765] | ||
| 650 | 7 |
_aMercadeo _959266 |
|
| 650 | 7 |
_aAdministración de empresas _944184 |
|
| 700 | 1 | _aKeller, Kevin Lane | |
| 856 | _uhttps://puce.odilo.us/info/direccion-de-marketing-03133229 | ||
| 942 |
_cBK _01 |
||
| 999 |
_c81015 _d81015 |
||