000 | 00817nam a2200253Ia 4500 | ||
---|---|---|---|
001 | 132011 | ||
005 | 20230711142442.0 | ||
008 | 200505s2016 mx a f 001 0 spa d | ||
020 | _a9786073237000 | ||
040 |
_aEC-QuPUC _bspa _erda |
||
082 | 0 | 4 |
_a658.8 _bK848d _b2016 |
100 |
_aKotler, Philip, _969004 |
||
245 | 1 | 0 |
_aDirección de marketing / _cPhilip Kotler, Kevin Lane Keller |
250 | _a15a. ed. | ||
260 |
_aMéxico, D.F. : _bPearson Educación, _c2016 |
||
300 |
_axxii, [810] p. : _bil. ; _c27 cm. |
||
490 | 0 | _aAlways Learning | |
504 | _aBibliografía y sitios web: p. [707-765] | ||
650 | 7 |
_aMercadeo _959266 |
|
650 | 7 |
_aAdministración de empresas _944184 |
|
700 | 1 | _aKeller, Kevin Lane | |
856 | _uhttps://puce.odilo.us/info/direccion-de-marketing-03133229 | ||
942 |
_cBK _01 |
||
999 |
_c81015 _d81015 |