| 000 | 00769nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | 135416 | ||
| 005 | 20230711142442.0 | ||
| 008 | 200505s2017 mx a 001 0 spa d | ||
| 020 | _a9786073238458 | ||
| 040 |
_aEC-QuPUC _bspa _erda |
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| 082 | 0 | 4 |
_a658.8 _bK848f _b2017 |
| 100 |
_aKotler, Philip, _969004 |
||
| 245 | 0 |
_aFundamentos de marketing / _cPhilip Kotler, Gary Armstrong |
|
| 250 | _a13a. ed. | ||
| 260 |
_aMéxico, D.F. : _bPearson Educación, _c2017 |
||
| 300 |
_axxix, 643 p. : _bil. ; _c27 cm. |
||
| 490 | 0 | _aAdministración | |
| 504 | _aBibliografía y sitios web: p. 602-623 | ||
| 650 | 7 |
_aMercadeo _959266 |
|
| 700 |
_aArmstrong, Gary _969006 |
||
| 856 | _uhttps://puce.odilo.us/info/fundamentos-de-marketing-03133273 | ||
| 942 |
_cBK _03 |
||
| 999 |
_c81021 _d81021 |
||