000 | 00551nam a2200193Ia 4500 | ||
---|---|---|---|
001 | 40720 | ||
008 | 200505s9999 xx 000 0 und d | ||
020 | _a0-13-098005-6 | ||
040 |
_aEC-QuPUC _bspa |
||
082 | 0 | 4 | _a658.8/K848ma/1994 |
100 | 1 | _aKother, Philip. | |
245 | 0 | _aMarketing management: analysis, planning, implementation and control. | |
250 | _a8a. Ed. | ||
260 |
_aNueva Jersey, Estados Unidos _bPrentice-Hall _c1994 |
||
300 |
_a801 p. _b _c25 cm. |
||
504 | _aIncluye bibliografía. | ||
650 | 4 | _aMERCADOTECNIA. | |
999 |
_c81026 _d81026 |
||
942 | 0 | 0 | _00 |