| 000 | 00775nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | 40141 | ||
| 008 | 200505s9999 xx 000 0 und d | ||
| 020 | _a968-880-156-9 | ||
| 040 |
_aEC-QuPUC _bspa _erda |
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| 082 | 0 | 4 |
_a658.8 _bK848me _b1986 |
| 100 |
_aKotler, Philip, _969004 |
||
| 245 | 0 |
_aMercadotecnia / _cPhilip Kotler |
|
| 250 | _a3a. Ed. | ||
| 260 |
_aMéxico : _bPrentice-Hall Hispanoamericana, _c1986 |
||
| 300 |
_axxii, 745 p. ; _c26 cm. |
||
| 504 | _aIncluye bibliografía. | ||
| 534 | _aTraducción de: Principles of marketing. | ||
| 650 | 7 |
_aMercadeo _2 _959266 |
|
| 856 | _uhttps://bibliotecavirtual.puce.edu.ec/saml2/PUCE-Quito/login?intended_url= https://bibliotecavirtual.puce.edu.ec/library/publication/mercadotecnia-1648152687 | ||
| 942 |
_cBK _00 |
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| 999 |
_c81027 _d81027 |
||