| 000 | 00608nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | 73536 | ||
| 008 | 200505s9999 xx 000 0 und d | ||
| 020 | _a968-880-590-4 | ||
| 040 |
_aEC-QuPUC _bspa |
||
| 082 | 0 | 4 | _a658.8/K848mp/1996 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 0 | _aMercadotecnia / Philip Kotler, Gary Armstrong | |
| 250 | _a6a. Ed. | ||
| 260 |
_aMéxico, México _bPrentice-Hall _c1996 |
||
| 300 |
_axxi, [880 p.] _b _c27 cm |
||
| 504 | _aIncluye bibliografía | ||
| 534 | _aTraducción de: Principles of marketing. | ||
| 650 | 4 | _aMERCADOTECNIA | |
| 700 | 1 | _aArmstrong, Gary | |
| 999 |
_c81031 _d81031 |
||
| 942 | 0 | 0 | _00 |