| 000 | 00628nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 200505s2008 sp a g 000 0 spa d | ||
| 020 | _a9788483224465 | ||
| 040 |
_aEC-QuPUC _bspa _fAntonio Amundarain _erda |
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| 082 | 0 | 4 |
_a658.8 _bK848mp 2008 |
| 100 |
_aKotler, Philip, _969004 |
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| 245 | 1 | 0 |
_aPrincipios de marketing / _cPhillip Kotler, Gary Armstrong |
| 260 | 1 |
_aMadrid : _bPearson , _c2008 |
|
| 300 |
_a844 p. : _bil. ; _c25 cm. |
||
| 504 | _aBibliografía: p. [797-833] | ||
| 534 | _aTraducción de: Principles of marketing. | ||
| 650 | 7 |
_aMercadeo _2 _959266 |
|
| 700 |
_aArmstrong, Gary _969006 |
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| 942 |
_cBK _00 |
||
| 999 |
_c81034 _d81034 |
||