| 000 | 00629nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | 76827 | ||
| 005 | 20230711142443.0 | ||
| 008 | 200505s1995 sp f 001 0 spa d | ||
| 020 | _a8448116119 | ||
| 040 |
_aEC-QuPUC _bspa _erda |
||
| 082 | 0 | 4 |
_a658.8 _bL177m _a1995 |
| 100 | 1 | _aLambin, Jean-Jacques. | |
| 245 | 1 | 0 |
_aMarketing estratégico / _cJean-Jacques Lambin |
| 250 | _a3a. Ed. | ||
| 260 |
_aMadrid : _bMcGraw-Hill, _c1995 |
||
| 300 |
_axxxiii, 610 p. ; _c24 cm. |
||
| 504 | _aIncluye bibliografía | ||
| 650 | 7 |
_aMercadeo _959266 |
|
| 856 | _uhttps://puce.odilo.us/info/marketing-estrategico-03133350 | ||
| 942 |
_cBK _02 |
||
| 999 |
_c81064 _d81064 |
||