| 000 | 00506nam a2200181Ia 4500 | ||
|---|---|---|---|
| 001 | 54382 | ||
| 008 | 200505s9999 xx 000 0 und d | ||
| 020 | _a84-8086-180-0 | ||
| 040 |
_aEC-QuPUC _bspa |
||
| 082 | 0 | 4 | _a658.8/M127m |
| 100 | 1 | _aMcCarthy, E. Jerome | |
| 245 | 0 | _aMarketing : teoría y práctica / E. Jerome McCarthy ; William D. Perreault | |
| 260 |
_aMadrid, España _bIrwin _c1996 |
||
| 300 |
_a3 v. _b _c25 cm. |
||
| 650 | 4 | _aMERCADOTECNIA | |
| 700 | 1 | _aPerreault, William D. | |
| 999 |
_c81160 _d81160 |
||
| 942 | 0 | 0 | _02 |