000 00531nam a2200193Ia 4500
001 73531
008 200505s9999 xx 000 0 und d
020 _a0-7506-4116-9
040 _aEC-QuPUC
_bspa
082 0 4 _a658.8/M145m/1999
100 1 _aMcDonald, Malcolm.
245 0 _aMarketing plans : how to prepare them, how to use them
250 _a4a. Ed.
260 _aOxford, Gran BretaƱa
_bButterworth-Heinemann
_c1999
300 _axviii, 578 p.
_b
_c25 cm
490 0 _aMarketing
650 4 _aMERCADOTECNIA
999 _c81162
_d81162
942 0 0 _00