| 000 | 00668nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | 99477 | ||
| 005 | 20230711142456.0 | ||
| 008 | 200505s2004 mx g 000 0 spa d | ||
| 020 | _a970-26-0541-5 | ||
| 040 |
_aEC-QuPUC _bspa _erda |
||
| 082 | 0 | 4 |
_a658.8 _bP415m |
| 100 |
_aPérez Romero, Luis Alfonso _973266 |
||
| 245 | 0 |
_aMarketing social : _bteoría y práctica / _cLuis Alfonso Pérez Romero |
|
| 260 |
_aMéxico : _bPearson Educación, _c2004 |
||
| 300 |
_axxi, 546 p. : _bil. ; _c24 cm |
||
| 504 | _aBibliografía: p. 538-543 | ||
| 650 | 7 |
_aMercadeo _959266 |
|
| 856 | _uhttps://puce.odilo.us/info/marketing-social-teoria-y-practica-03133362 | ||
| 942 |
_cBK _03 |
||
| 999 |
_c81531 _d81531 |
||