000 | 00589nam a2200205Ia 4500 | ||
---|---|---|---|
001 | 40531 | ||
008 | 200505s9999 xx 000 0 und d | ||
020 | _a970-10-0894-4 | ||
040 |
_aEC-QuPUC _bspa |
||
082 | 0 | 4 | _a658.8/St26f/1996 |
100 | 1 | _aStanton, William J. | |
245 | 0 | _aFundamentos de marketing / William J. Stanton ; Michael J. Etzel ; Bruce J. Walker. | |
250 | _a10a. Ed. | ||
260 |
_aMéxico, México _bMcGraw-Hill _c1996 |
||
300 |
_axxix, 885 p. _b _c25 cm. |
||
650 | 4 | _aMERCADOTECNIA. | |
700 | 1 | _aEtzel, Michael J. | |
700 | 1 | _aWalker, Bruce J. | |
999 |
_c81892 _d81892 |
||
942 | 0 | 0 | _00 |