000 00589nam a2200205Ia 4500
001 40531
008 200505s9999 xx 000 0 und d
020 _a970-10-0894-4
040 _aEC-QuPUC
_bspa
082 0 4 _a658.8/St26f/1996
100 1 _aStanton, William J.
245 0 _aFundamentos de marketing / William J. Stanton ; Michael J. Etzel ; Bruce J. Walker.
250 _a10a. Ed.
260 _aMéxico, México
_bMcGraw-Hill
_c1996
300 _axxix, 885 p.
_b
_c25 cm.
650 4 _aMERCADOTECNIA.
700 1 _aEtzel, Michael J.
700 1 _aWalker, Bruce J.
999 _c81892
_d81892
942 0 0 _00