| 000 | 00817nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | 79269 | ||
| 008 | 200505s9999 xx 000 0 und d | ||
| 020 | _a970-10-3825-8 | ||
| 040 |
_aEC-QuPUC _bspa _erda |
||
| 082 | 0 | 4 |
_a658.8 _bSt26f _b2004 |
| 100 | 1 | _aStanton, William J. | |
| 245 | 0 |
_aFundamentos de marketing / _cWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker |
|
| 250 | _a13a. Ed. | ||
| 260 |
_aMéxico : _bMcGraw-Hill, _c2004 |
||
| 300 |
_axxi, [826 p.] ; _c27 cm |
||
| 500 | _aIncluye 1 CD-ROM | ||
| 504 | _aBibliografía y sitios web: p. [765-786] | ||
| 650 | 7 |
_aMercadeo _959266 |
|
| 650 | 7 |
_aMercadeo en internet _959219 |
|
| 700 |
_aEtzel, Michael J. _973055 |
||
| 700 |
_aWalker, Bruce J. _973056 |
||
| 856 | _uhttps://puce.odilo.us/info/fundamentos-de-marketing-03133268 | ||
| 942 |
_cBK _00 |
||
| 999 |
_c81894 _d81894 |
||