| 000 | 00556nam a2200193Ia 4500 | ||
|---|---|---|---|
| 001 | 94834 | ||
| 008 | 200505s9999 xx 000 0 und d | ||
| 020 | _a978-970-10-7253-0 | ||
| 040 |
_aEC-QuPUC _bspa |
||
| 082 | 0 | 4 | _a658.8/V886n |
| 100 | 1 | _aVollmer, Christopher | |
| 245 | 0 | _aLa nueva era del marketing / Christopher Vollmer ; Geoffrey Precourt | |
| 260 |
_aMéxico, México _bMcGraw-Hill _c2009 |
||
| 300 |
_a215 p. _b _c23 cm.*il. |
||
| 504 | _aBibliografía: p. 199-204 | ||
| 650 | 4 | _aMERCADOTECNIA | |
| 700 | 1 | _aPrecourt, Geoffrey | |
| 999 |
_c82072 _d82072 |
||
| 942 | 0 | 0 | _00 |