| 000 | 00640nam a2200193Ia 4500 | ||
|---|---|---|---|
| 001 | 91495 | ||
| 008 | 200505s9999 xx 000 0 und d | ||
| 020 | _a978-0-7879-9830 | ||
| 040 |
_aEC-QuPUC _bspa |
||
| 082 | 0 | 4 | _a658.827/H282t |
| 100 | 1 | _aHatch, Mary Jo | |
| 245 | 0 | _aTaking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch ; Majken Schultz | |
| 260 |
_a[San Francisco, Estados Unidos] _bJossey-Bass _c2008 |
||
| 300 |
_a266 p. _b _c24 cm.*il. |
||
| 504 | _aBibliografía: p. 247-249 | ||
| 650 | 4 | _aIMAGEN CORPORATIVA | |
| 700 | 1 | _aSchultz, Majken | |
| 999 |
_c83267 _d83267 |
||
| 942 | 0 | 0 | _00 |