| 000 | 00757nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | 73544 | ||
| 008 | 200505s9999 xx 000 0 und d | ||
| 020 | _a0-07-231602-0 | ||
| 040 |
_aEC-QuPUC _bspa |
||
| 082 | 0 | 4 | _a658.8342/H314c/2001 |
| 100 | 1 | _aHawkins, Del I. | |
| 245 | 0 | _aConsumer behavior : building marketing strategy / Del I. Hawkins ; Roger J. Best ; Kenneth A. Coney | |
| 250 | _a8a. Ed. | ||
| 260 |
_a[Nueva York, Estados Unidos] _bIrwin/McGraw-Hill _c2001 |
||
| 300 |
_axxiv, 776 p. _b _c26 cm |
||
| 500 | _aIncluye 1 disquete | ||
| 504 | _aIncluye bibliografía | ||
| 650 | 4 | _aCOMPORTAMIENTO DEL CONSUMIDOR | |
| 650 | 4 | _aMERCADO - INVESTIGACIONES Y ANALISIS | |
| 700 | 1 | _aBest, Roger J | |
| 700 | 1 | _aConey, Kenneth A | |
| 999 |
_c83620 _d83620 |
||
| 942 | 0 | 0 | _00 |