000 | 00883nam a2200265Ia 4500 | ||
---|---|---|---|
001 | 127586 | ||
005 | 20230711142556.0 | ||
008 | 200505s2015 mx a f 001 0 spa d | ||
020 | _a9786075199573 | ||
040 |
_aEC-QuPUC _bspa _erda |
||
082 | 0 | 4 |
_a658.8342 _bH852c _b2015 |
100 |
_aHoyer, Wayne D. _969046 |
||
245 | 1 | 0 |
_aComportamiento del consumidor / _cWayne D. Hoyer, Deborah J. MacInnis, Rik Pieters |
250 | _a6a. ed. | ||
260 |
_aMĂ©xico, D.F. : _bCengage Learning, _c2015 |
||
300 |
_axix, 497 p. : _bil. ; _c27 cm. |
||
504 | _aIncluye bibliografĂa y sitios web | ||
650 | 7 |
_aConsumidores _950915 |
|
650 | 7 |
_aComportamiento del consumidor _950496 |
|
650 | 7 |
_aMercadeo _959266 |
|
700 |
_aMacInnis, Deborah J. _969047 |
||
700 |
_aPieters, Rik _969048 |
||
856 | _uhttps://puce.odilo.us/info/comportamiento-del-consumidor-03133199 | ||
942 |
_cBK _00 |
||
999 |
_c83621 _d83621 |