| 000 | 00883nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | 127586 | ||
| 005 | 20230711142556.0 | ||
| 008 | 200505s2015 mx a f 001 0 spa d | ||
| 020 | _a9786075199573 | ||
| 040 |
_aEC-QuPUC _bspa _erda |
||
| 082 | 0 | 4 |
_a658.8342 _bH852c _b2015 |
| 100 |
_aHoyer, Wayne D. _969046 |
||
| 245 | 1 | 0 |
_aComportamiento del consumidor / _cWayne D. Hoyer, Deborah J. MacInnis, Rik Pieters |
| 250 | _a6a. ed. | ||
| 260 |
_aMéxico, D.F. : _bCengage Learning, _c2015 |
||
| 300 |
_axix, 497 p. : _bil. ; _c27 cm. |
||
| 504 | _aIncluye bibliografía y sitios web | ||
| 650 | 7 |
_aConsumidores _950915 |
|
| 650 | 7 |
_aComportamiento del consumidor _950496 |
|
| 650 | 7 |
_aMercadeo _959266 |
|
| 700 |
_aMacInnis, Deborah J. _969047 |
||
| 700 |
_aPieters, Rik _969048 |
||
| 856 | _uhttps://puce.odilo.us/info/comportamiento-del-consumidor-03133199 | ||
| 942 |
_cBK _00 |
||
| 999 |
_c83621 _d83621 |
||