| 000 | 00841nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | 134647 | ||
| 005 | 20230711142557.0 | ||
| 008 | 200505s2017 sp f 001 0 spa d | ||
| 020 | _a9788417024567 | ||
| 040 |
_aEC-QuPUC _bspa _erda |
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| 082 | 0 | 4 |
_a658.8342 _bR769p |
| 100 |
_aRovira, Javier, _966135 |
||
| 245 | 1 | 0 |
_aPersona no consumidor : _bantropología, neurociencia y hormonas para el marketing / _cJavier Rovira |
| 260 |
_aMadrid : _bESIC, _c2017 |
||
| 300 |
_a317 p. : _bil. ; _c24 cm. |
||
| 504 | _aBibliografía y sitios web: p. 309-317 | ||
| 650 | 7 |
_aComportamiento del consumidor _950496 |
|
| 650 | 7 |
_aAnálisis de mercado _959221 |
|
| 650 | 7 |
_aConsumo (Economía) _950919 |
|
| 856 | _uhttps://puce.odilo.us/info/persona-no-consumidor-antropologia-neurociencia-y-hormonas-para-el-marketing-03133371 | ||
| 942 |
_cBK _00 |
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| 999 |
_c83626 _d83626 |
||