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|---|---|---|---|
| 001 | 126984 | ||
| 005 | 20230711142557.0 | ||
| 008 | 200505s2015 mx a f 001 0 spa d | ||
| 020 | _a9786073233088 | ||
| 040 |
_aEC-QuPUC _bspa _erda |
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| 082 | 0 | 4 |
_a658.8342 _bSch32c _b2015 |
| 100 |
_aSchiffman, León G. _969050 |
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| 245 | 1 | 0 |
_aComportamiento del consumidor / _cLeón G. Schiffman, Joseph Wisenblit |
| 250 | _a11a. ed | ||
| 260 |
_aMéxico, D.F. : _bPearson Educación, _c2015 |
||
| 300 |
_axxvii, 464 p. : _bil. ; _c28 cm. |
||
| 490 | 0 | _aAlways Learning | |
| 504 | _aBibliografía: p. 401-424 | ||
| 650 | 7 |
_aConsumidores _950915 |
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| 650 | 7 |
_aMercadeo _959266 |
|
| 650 | 7 |
_aToma de decisiones _964865 |
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| 700 |
_aWisenblit, Joseph _969051 |
||
| 856 | _uhttps://puce.odilo.us/info/comportamiento-del-consumidor-03133201 | ||
| 942 |
_cBK _00 |
||
| 999 |
_c83631 _d83631 |
||